Immobilia Head Office
Verona, Italy
client:
Immobilia
year:
2001
area:
700 sq.m.
photo credits:
Miro Zagnoli
By restructuring the existing office building, the project aimed to define the image for the estate agent’s company. The similarities with an art gallery are immediate. None of the usual sales strategies operate here, as clients are invited to enter an environment conceived as a recipient in which normal working activities take place as well as artistic events, music, photography, sculpture and artistic performances of various kinds. In a constant search for transparency, large windows were opened so as to project indoor working areas outdoors. The project’s strategy is to make internal space indefinite through screen printed walls and lights placed in vanishing points.